KRCT

Trauma passed from a torture survivor to their child is a subject most people have never had to think about, so a feed built on it needs to make that weight felt before it explains anything. KRCT needed posts that carried twenty years of casework and 118 documented stories without turning either into a statistic no one stops to read.

• Social Media Management

Every post pairs one black and white photograph with a short, second person line aimed straight at the viewer, a mother, a child, a question like Are they all broken like me. The same DNA helix mark and one accent colour per series tie every post back to one campaign, Dhimbja n'ADN, so a follower recognises the thread from the first post to the twentieth.

An account that reads like testimony rather than a service list. Twenty years, 118 documented stories and a subject most organisations avoid now carry through a feed people actually stop to read, one photograph and one question at a time.