Planum Bau Digital Catalog

A pre completion development sells on renders and floor plans alone, there is no finished unit to walk a buyer through. Planum Bau needed one catalog that made the case on its own, exterior render, interior photography per room, floor plans by unit type and the honest details, building specification and location, without a broker filling gaps out loud.

• Logo & Brand Identity

Every section got its own spread built the same way, one full bleed render or photo, a short line of copy, and the number a buyer actually asks for close by, room count, floor area, distance to transit. Floor plans, building specification and location closed the catalog, so a buyer who reads it end to end has everything a broker would normally have to explain.

Planum Bau now hands a serious buyer one document that answers what a viewing would, before a viewing happens. Every unit type, every room and every number sits on its own page, and the brand identity carries the same catalog from the first render to the signed floor plan.