Social content that keeps a brand in the conversation.
Seen. Shared. Remembered.
A tow truck company only gets remembered at the worst possible moment, a flat tyre, a dead engine, a car stuck in snow. TAK's account needed to be the name that comes to mind first in that panic, not a feed of trucks nobody thinks about until they are already stranded.
Every post is tied to the moment it would actually get seen, a flat tyre, snow on the road, an engine that will not start. The thirty minute response time and the phone number run under almost every post, and TAK Plus, the membership plan, gets its own separate story, peace of mind for the whole family, not just a rescue.
A feed that reads like a number worth saving rather than an ad for a truck. Seasonal posts keep the account relevant year round, and TAK Plus now has its own thank you posts from members, proof the plan is actually being used, not just sold.