A website built to work as hard as the business behind it.
Clear. Fast. Found.
Wild Flower Studio has a character of its own, and the brief was to build a site that is unmistakably theirs while still being practical to use and to run, the two ambitions that usually pull against each other.
The studio's character went into the parts that carry it best, the images, the type and the pace of the pages, while the structure underneath stayed conventional and predictable, because a visitor should never have to learn how a site works. Everything was built to be edited by the studio afterwards.
The site looks like the studio and behaves like a well-made ordinary website, which is exactly the combination that was asked for, and it is theirs to keep current.