Social content that keeps a brand in the conversation.
Seen. Shared. Remembered.
A pharmacy posting online is held to a standard other shops are not. Nika Pharm needed a presence that is useful and personable without ever crossing into advice it is not the place of a social account to give.
We drew the line first and designed within it. The posts carry the products, the opening hours and the ordinary questions a counter gets asked all day, in a tone that is warm rather than clinical; anything a pharmacist would want to answer in person stays for the pharmacist. Recurring formats keep the account consistent between people and weeks.
The channels are active, recognisable and safe to run: a schedule the pharmacy can keep, with a tone that sounds like the counter it comes from.