No End Shoes

A shoe brand's Instagram stories disappear in 24 hours, so each one has to land the collection's idea before a thumb swipes past. No End Shoes needed a story format instant enough to work at a glance, spring, romance, comfort, whatever that season's drop was actually selling, without a caption doing the explaining.

• Social Media Management

Every story pairs one product shot with a single flower and a two line hook, New Collection, then the season's pitch, Made for Spring Days, Wild Meets Chic, Made for Strong Women. The same cream backdrop and the website address anchor every story to the last, so a five story run still reads as one drop, not five separate posts.

A story series a follower reads at a glance, the shoe, the mood, and the one thing that season's line is actually about, in the length of a swipe. Five stories, five seasons, one recognisable format doing the selling No End Shoes used to need a caption for.