Social content that keeps a brand in the conversation.
Seen. Shared. Remembered.
Star Rent is a car rental company built on dependable cars and a sense of humour. Here’s the social content we created for them.
All work
A rental car is chosen in a hurry and forgotten the moment the keys go back, and most rental accounts post the same three things: a car, a price, a phone number. Star Rent wanted to be the name people think of before the trip is planned, and the one they remember after it.
We wrote the way the audience talks, in its own dialect, and tied every post to a moment people already live: the weekend, the summer heat, the drive to Sunny Hill in Tirana, the friend who always ends up behind the wheel. Humour carries some posts, family and safety carry others, and each one closes on the same line, choose Star, with the number beside it.
A feed that sells the reason to rent rather than the car: a weekend away, a road trip with friends, children buckled in safely in the back. The fleet still gets its moment, with the Seat Ibiza in a post of its own, but the account now reads like the company people call before they set off.